Direct Marketing with Mailbox Flyers:
To get started with a low budget, I believe mailbox flyers are the best idea. They are inexpensive and extremely
A photocopy only costs about $.08 and you can fit 3 to a page. If you do the math, if you are getting 1 customer for every 100 you put out (1% return rate), it will cost you $2.66 for that customer
(plus, of course, your time). However, this customer, if you sign a $25 weekly contract with them, will make you approximately $625 per year. Well worth your efforts.
When I have marketed this way in the past, I have gone with a florescent colour paper, so it stands out from the rest of the mail. I try to time it so that I
I generally try to put a few thousand of these out per year. It works best working in a team, having one driver and a passenger handing out the flyers. It isn’t bad for the first hour or so, but after that it gets very old, so I usually do it in 3 hours blocks, in which time you can put out approximately 1000 flyers. When you get good, you can do “drive bys,” which can be slightly entertaining for a little while.
If I don’t want to do it, I can usually find a couple of friends happy to do it for $15 per hour or so.
Using this method one would think you would only get stingy customers; however, surprisingly I have managed to get wealthy customers willing to get a full range of services using these ideas.
Keep in mind that although many of the leads will come in the day or two following the placement of the flyers, leads trickle in throughout the season as people tend to hold onto these flyers and call later in the season for whatever reason.
Here is an example of a mailbox flyer I put out a few years ago, printed on flourescent yellow cardstock paper: